About

The Elevator Pitch

I am a digital marketing specialist with over a decade of experience in both traditional and digital media. I am the founder of three companies; GOODSTUPH – the Social Media Agency of the Year 2013, ANOTHER GOOD THING  – a social laboratory behind retail label THE DAMN GOOD SHOP , and GOOD CHI  – an experience marketing company.

I deserve no award for the predictable names.

I paid my dues at the likes of AKQA, Publicis, Leo Burnett/Arc Worldwide, TBWA and Ogilvy. I will forever be grateful for the opportunities given and the great minds I have met.

GOODSTUPH’s works have been recognized and featured on leading international publications, including Complex, Core77, The Dieline, Fast Company, psfk and Trendhunter. This would not have been possible without my crew.

I conduct talks and workshops from time to time. I have done so for both agencies and multinational clients alike, such as Squad Digital Kenya, JWT Asia, DDB Singapore, Ogilvy Singapore, Nike Asia, Unilever, Estée Lauder Group, SingTel, 3M, Lenovo and more.

On a personal front, I have been featured by August Woman, Channel NewsAsia, Cleo, Cosmopolitian, Her World, L’officiel, TODAY, The Peak, The Straits Times, and more. Amen to Photoshop.

Beyond work, I love my art, coffee, chicken rice, single malt whisky, the smell of a fresh new book, and my chihuahua Rebel. Although not necessarily in that order.

I am represented by FLY Entertainment. I am currently based in Singapore.

Me by Numbers

10
Years

In the Advertising Industry

40
Brands

I have marketed and counting

3
Companies

GOODSTUPH, ANOTHER GOOD THING, and GOOD CHI.

5
Coffee

5 cups of 16oz triple-shot Americano I need in a day (and yes this is random).

I would not be here without my homies

Organisation of Illustrators CouncilFLY EntertainmentCulturepush